Watch Intro Video

About this Course

2min video

This Course Is For You If...

  • If you've been waiting for a home study course to walk you through each and every creative step of creating an eLearning Course from writing to running ads.

  • If you’re a teacher at a university and you want to translate your curriculum into a video on demand course that you can market and sell to students online.

  • If you’re an expert in your field and curriculum writing, teaching, and holding space for your students comes easy to you but you’re shy in front of the camera, you don’t know where to begin with marketing your course, and running ads are totally foreign to you.

  • If you simply want to sit back casually once per week and learn a system on how to make a valuable eLearning course so that you can decide what you want to do yourself or delegate to a professional.

Curriculum Outline, 12.5 hours of live instruction.

Week by Week Lesson Sequence

Welcome to eDirection; Online Teaching Mastery

a 5-week home study program on how to develop your sustainable online teaching practice



Live Training Schedule

5 x Wednesdays: May 26, June 2, 9, 16, 23

10:00am - 12:0pm PST

(Add these Dates to your Google Calendar)

I require 12 students enrolled minimum for this season to happen or I reserve the right to postpone until we can get the minimum. Of course, if I do postpone, you have the option of cancelling and receiving a full refund.


(A drip schedule specifies when content is available to students so that instructors can release content over a period of time.)

Each Week's Agenda (The "Welcome Letter" lesson), Video Conferencing Call information, and any prerequisite content will be released one week before each live training session.


Live Training on Zoom: Pre-Recorded Content, Live Group-Coaching, Small-Group Exercises, Solo Exercises, Partner-Sharing, Guided Visualizations, Optional Accountability System

Self-Imposed Assignments between sessions

Continuing support through our membership community: The eDirectors' Forum (Private Facebook Group)

50% Discount Now Thru April 30th!*

*For individuals who complete the Get Direction course. Code provided on your certificate of completion.

Registration Deadline

There's still time to enroll.

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Course curriculum

  • 2

    Week 1 - Your HD Curriculum

    • Welcome Letter - Week 1 - Your HD Curriculum

    • Etiquette for Conference Calls

    • 1. How to use The eDirector Templates.docx

    • 2. What is a Course Niche and Why Do I Need One?.docx

    • 3. Create an Irresistible Course Title.docx

    • 4. Computer Tricks for Efficient Curriculum Design & Organization.docx

    • Assignment for Week 1

  • 3

    Week 2 - Your Online Teaching Launch System

    • Welcome Letter - Week 2 - Your Online Teaching Launch System

    • 5. Create Your Signature Systems

    • 6. Create a Hot Name for Your Free Digital Product On Your Opt-In Page

    • 7. The Two Styles of Online Teaching

    • 8. eDirection Launch Options

    • 9. eDirection Launch System

    • 10. Design Your Live Group Program

    • Assignment for Week 2

  • 4

    Week 3 - eLearning Production Guide

    • Welcome to Week 3 - eLearning Production Guide

    • eDirection Workbook 1

    • 11. How to Write a Webinar

    • 12. Your Webinar Outline

    • 13. Sample Webinar script_Get Direction

    • 14. How to Write Your Webinar Trailer

    • 15. How to Produce Your Webinar

    • 16. Conducting a Photoshoot

    • Assignment for Week 3

  • 5

    Week 4 - Roadmap to Enrollment

    • Welcome to Week 4 - Roadmap to Enrollment

    • 17. Types of Landing Pages

    • 18. Must-have Elements of Landing Pages

    • 19. Pricing your Live Group Program

    • 20. Touch Marketing Formula

    • 21. Lead Nurture Email Sequence

  • 6

    Week 5 - Big, Bold, Confident Messaging

    • Welcome to Week 5 - Big, Bold, Confident Messaging

    • 22. The Vocabulary of Advertising

    • 23. Sample Landing Pages to Model

    • 24. Technology to Support Your Live Group Program

    • 25. Sample UpWork Post

About Your Instructor

eLearning Coach

Mike Buffo

I am a Monterey Peninsula native bringing you over 10 years of entrepreneurial experience across diverse education and entertainment industries. I am a Certified Body/Mind Therapist, Transformational Leader, and Virtual Online Leader Trainer. I am the curriculum author of the "Digital Performing Arts," a one-year course curriculum for California public high-schools; an approved "f" course by the University of California. I have written the instruction method, objectives, learning outcomes, and assignment schedules that meet all the public education standards in 10 subjects from screenwriting to cinematography, to directing to editing, to acting to new subjects like Transmedia Communications. I am a working, full-time professional practicing all phases of stage and screen production including development, event coordination, production management, technical direction, stage management, camera operation, broadcasting, video editing, distribution, marketing, & advertising. My production company averages 40-50 productions/year (before COVID) with budgets ranging from in-kind to $200k. My Vimeo channel hosts 400+ professionally produced work sample videos. My clients rank among the most reputable businesses and cultural events in the Monterey Peninsula region & beyond. Overall, I'm a motivator and activator who uses my creative acumen in video production to successfully align my students' personal missions with their business goals.

Instruction Method

How is this course presented?

  • 26 Templates

    All my years of experience in this sector, condensed into easy to follow one-sheets. These downloadable .pdfs are yours to keep and refer to for years to come.

  • Live Group Training

    Some work can only be done in a group setting. Slow down the learning process and make the time each week to drop into your creative process.

  • Course Materials

    This course comes with a workbook for you to keep track of your progress, this learning management software to hold your lesson material, and reliable weekly support/reminder emails.

Enrollment options

Two payment options available.

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